Audience

Photographers come to The inLIGHTin Workshop to learn about becoming a better photographer and to better their businesses. Our average reader spends more than $3,000 per year on photographic equipment. The inLIGHTin Workshop’s core audience is comprised of advanced amateur and professional photographers. With the growth in digital photography, we have had a substantial number of novices visiting the site to use it as learning aid in their photographic journey. The audience is 80 percent male and reside in both the US and UK.

Site Statistics (as of April 2009)

* 3,467 unique visits per month
* 2,672 Pageviews per month
* 500+ registered members

The inLIGHTin Workshop offers a variety of advertising and integrated sponsorship opportunities which are outlined below. For more information call Michael Alan Bielat at 716-491-8854, email at mike@inlightinworkshop.com.

Targeted Advertising Opportunities:

1.) One on One and Group inLIGHTin Workshops across the country.
2.) The inLIGHTin Workshop Home Page. (www.inLIGHTinWorkshop.com)
3.) The inLIGHTin Workshop Forum. (www.inLIGHTinWorkshop.com/forum)

The inLIGHTin Workshop blog-site attracts approximately 3,500 unique visitors per month according to Google Analytics. This high impact area is great for campaign and product launches. You can road block the home page of The inLIGHTin Workshop for a single day or the entire week. Please call for pricing and availability.

Equipment

The inLIGHTin Forum has an extensive equipment review section called “Talk Shop” with more than 2,500 visitors every month. These are buyers in a learning and shopping mood or they wouldn’t be here. Therefore, you may loan or donate a sample of your product to the inLIGHTin Workshop for me to review and write about.

Learning

What attracts many to The inLIGHTin Workshop are the articles on how to further one’s photography skills and business. Visitors are looking for techniques to help them become a better photographer and how to make money doing what they love. This is a great section to market products and services that help photographers improve their photographic results and workflow.

Sponsorship Opportunities

Sponsorship Opportunities are available for attendance at the inLIGHTin Workshops, web site as well as on the forum.

Thousands of photographers will tell you “The inLIGHTin Workshop Forum is the place that I got my question answered.” There is a lot of good will that comes with a sponsorship program making it a great investment for building positive brand awareness and sales.

Discussion Forums

We have approximately a dozen different discussion forums where readers help each other to become better photographers and improve their business. Sponsoring a forum is a chance to reach a highly targeted audience.

The Forum sponsorship package includes:

* Your logo and hyperlink will be featured alongside the forum title on the index page, which is where thousands of readers go every day to see if there are new messages.
* Your logo and hyperlink will also be presented to participants in the forum after they post a message, reminding them that their ability to use the system was made possible by your generosity.
* Road block both banner advertisements on that forum allowing you to send contextually relevant messages.
* Possible discounts help persuade visitors to your site and to help purchase your products.

Collectively our discussion forums gather more than 4,000 page views per month. Pricing for forum sponsorship ranges from $100-$250 net per month depending on the forum activity level. Please let us know which forum you’re interested in.

Download The inLIGHTin Workshop’s media kit (coming soon)

Ready to advertise with The inLIGHTin Workshop?
Contact Michael Alan Bielat at 716-491-8854, or email us at mike@inlightinworkshop.com